The $36 head towel that will transform the condition of your hair - and help it dry faster than ever before." Daily Mail 

• Both blow drying and air drying your hair can rapidly damage hair fibres 
• Louvelle’s Hair Towel Wrap is a great alternate option and stylish headpiece
• The product dries hair in half the amount of time compared to a standard towel
• The $36 item is lightweight and made with microfibers that rub gently on hair

Whether you air dry or blow dry your hair, each can be a slow process and cause damage and unsightly split-ends over time.

But since the launch of Louvelle’s Hair Towel Wrap, women claim their hair not only dries faster, but it's in a better condition than ever before.

The Australian product is made with microfibers that rub gently on your hair to minimise frizz and dry your hair in half the amount of time compared to a standard towel.  

Louvelle’s Hair Towel Wrap (pictured) is a great size and ties hair back so make-up or skincare can be applied while the hair is drying.

The brand outlines that hair is 'most fragile when wet' and so blow drying your hair on a high heat to remove moisture or roughly wringing your hair to drain water can badly damage hair strands.  

Priced at $36, Louvelle's hair wrap is both clever and practical as the delicate fibres within the towel gradually dry your hair and allow you to go about your business. 

One user shared an image wearing the product online and said 'these towels are super cute and light - I love the turban theme'.

'I absolutely love this towel wrap! It's so practical and stylish,' another user said online.    

The easy twist, tuck and and button-up design also allows the towel to stay on your head and avoid falling off.

While head towels were popular over ten years ago, if you're wanting to save time in the bathroom and avoid damaging your hair on a regular basis a towel wrap may be a great choice. 

Louvelle also describes the sizing as a 'one size fits all' basis.