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Happiness is a quick hair dry.

"These just make me happy" As loved by Mia Freedman

Shop hair towels now

Have you heard? We are the original and the best turban style shower cap.

We are the original creators of chic hair turbans – touted by Vogue, Elle and Into The Gloss as the chicest shower accessories they’ve ever seen and voted as one of Oprah’s favourite things.


Give your skin some love.

Refresh your skin with our new reusable makeup removing pads and exfoliating body mitt and take your shower sustainable.


Calling all Sleeping Beauties...

Our eye masks are made from a breathable, soft silk cotton blend  which won't tug on delicate skin and padded to block out light for a blissful slumber.

Shop eye masks now

Beauty Editor Reviews

We love LOUVELLE shower turbans.

These fancy shower caps protect your hair from water and humidity extraordinarily well. And the'll be the Diana Vreeland of your bathroom and it doesn't get any chicer than that.

The chicest shower caps & hair wraps we've ever seen.

Extend your blow out in style....The quick-dry fabric is completely water resistant, protecting your blow dry in style.

Slip it on to protect your hairline while applying makeup too.

One of Oprah's Favourite Things!

LOUVELLE has re-invented the bonnet generally reserved for the privacy of your bathroom, and transformed it into a chic accessory that can be worn anytime, anyplace.

"These hair towels make me happy when I'm wearing it, really absorbent, they're amazing" 🤩


Very stylish! Lots of room inside and cute. So much better looking then the traditional shower caps. I would highly recommend!

Truly dries your hair in half the time as a regular towel. Not sure how I lived without this for so long...

I’m using it every day and believe me NOT all hair towel wraps are the same! Super gentle on my hair and minimises frizz...

I wish I discovered this sooner. I have blonde hair & because my hair is on the dryer side from processing it, I needed something to help me with the frizz. This definitely works for me!

Really works at keeping my hair dry and doesn't leave an elastic mark on my face.

So happy with this...much longer lasting than other caps and saves using plastic.