As a busy mum, a shower cap was an ugly necessity. Like so many women, I needed to wear one in the shower to preserve my blow dry in between washes but I felt so unattractive wearing the bonnet style shower caps available! I decided there must be a more stylish way to protect my hair while in the shower and launched the original turban style shower cap in 2014. 10 years later and Louvelle is stocked in hundreds of retailers (many owned by women who are small businesspeople) and loved by women around the world.

Proudly female owned, it is part of our company mission to empower and develop the next generation of women.