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LOUVELLE SCORES COVETED SPOT ON ‘OPRAH’S FAVORITE THINGS 2017'

Posted by Arlene Wise on
  
"We are thrilled to announce that Oprah has selected Louvelle showerwear’s line of turban style shower caps as one of her Favorite Things of 2017. 
As Oprah says in the December issue of O, The Oprah Magazine 

"A Blow-Out Is a Terrible Thing to Waste...It's no secret that our country is deeply divided. But here’s one thing we can all agree on: Every woman needs a good shower cap! These turban-style numbers have quick-dry fabric and a waterproof lining."

 
Simone Taylor, founder of Louvelle: “Thousands of brands try to get into this list each year, so we feel very lucky to have been chosen. It is a huge milestone for our young Australian brand.”
 
Oprah is not the only celebrity fan, Kelly Rowland and Kelis were recently spotted wearing the shower turbans on a visit to Victoria’s Peninsula Hot Springs.
 
Taylor launched Louvelle showerwear in 2014 after seeing a gap in the market for a fashionable shower cap that women would feel glamorous wearing.
 
“I had a brainwave … why isn’t there a more fashionable style to protect your hair in the shower that doesn’t make you look like an old maid?
I spent 1 year developing and patenting our designs”
 
Fast forward 3 years and the brand has just been picked up by Nordstrom in the US. In Australia, Louvelle’s range of shower turbans and other beauty accessories is stocked at Sephora, Myer and hundreds of independent retailers.

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